Exclusive Interview Sit Down With Lowe: planeHOUSE (Bzy x Kara Juélz)
1. Lowe: What is the concept of planeHOUSE and how did you ladies get into the music scene?
Bzy: I got into music as a kid. My older God-sister was into music and my older brother. My brother when I was 10 purchased acid music and started making beats back when Young Buck was with Detay still. I started writing as therapy to cope with my mother’s death and my brother’s incarceration at age 15. I attended Xavier in New Orleans, LA in 2006 and by Spring of 2007 I started to get serious. Being an indie artist I felt that a platform was needed for me to establish myself so I started to events with other indie artists and taste makers, which eventually became planeHOUSE.
Kara Juélz: I got involved with music as a child being introduced to poetry at age 7 in school and started writing songs at age 9.
2. Lowe: How is the support in your hometown(s)?
Bzy: The support in my hometown Nashville, TN is like your typical upcoming artist-city relationship. There’s support but there’s also hate. There’s people who only associate themselves with me for opportunities and then some who genuinely support me (very few); however, I established the brand and the music in NOLA. New Orleans is my second home and the support there is CRAZY! From the music to events and even the brand. NOLA is my biggest support!
Kara Juélz: In New Orleans the music scene isn’t as apparent as it may be in other cities but the support is definitely there. I’ve worked with several local artists, producers , in addition to videographers ever since I began recording. Much love to my city for sure!
3. Lowe: What are some of the challenges you face in the industry as women of color? How did/how do you overcome these obstacles?
Bzy: Respect and men maintaining professionalism; respect because women are often looked at in an inferior way compared to men when it comes to handling business. I do a lot of management and event coordination and I find that I have to be very stern, organized, punctual and professional to get the proper respect. As for men maintaining professionalism, I feel most women experience this. I often get “let’s work” and I get there to a guy trying to finesse me into foolishness (laughs). How I handle that is by not mixing business with pleasure, not giving mixed signals and handling business. Some things can totally be avoided.
Kara Juélz: Some of those obstacles include going up against men in general. Women are automatically underestimated in the entertainment industry as business women. To overcome these kinds of challenges we do everything in-house, involving mainly just ourselves so we aren’t faced with the challenge of depending on a man to get things done, who may undermine our capabilities.
4. Lowe: Who is your target audience and why? For new listeners, such as myself, where would you suggest we start listening as far as your current and past content to really understand what your brand(s) & movement is all about?
Bzy: My target audience, I would say, would be from 16-30. I really like to do a lot for the youth and young adults like myself. I feel like they’re the most impressionable and can relate to my music. I strive to have a sense of empathy with my fans. I want them to hear a record and relate so much that they feel exactly how I do, as if they’re in my shoes. For example, I’m a huge Kid Cudi fan, when I attend his shows I connect with him as an artist; his music helps me on a good and bad day…that’s what counts. People can listen to the upcoming projects to understand who I am. The collaborative project with Kara Juélz is me having fun, but my solo project Hearts&Roses will for sure give one a deeper look into who I am not only as an artist, but as a person.
Kara Juélz: Our target audience is men and women ages 15 – 28. That is our generation. We make music for us, also for younger teens who can also relate.
5. Lowe: What musical artists have influenced (past/present) the planeHOUSE sound?
Bzy: Missy Elliot, Busta Rhymes, New and Old South.
Kara Juélz: Me, personally, I’ve been influenced by the consistency and persistence of Jay Z, the passion and non-stop working-towards-perfection of Beyoncè, and last but not least the real and direct natural talents of Lauryn Hill. Less directly the cool of Missy Elliott. I recommend starting with music from the 90s and mosey on up to current day mainstream options. We are a mix, a majority of the inspiration comes from the past infiltrated with what you see today.
6. Lowe: Where is your favorite place to perform while traveling?
Bzy: Thus Far my favorite city to perform in is New Orleans. The energy is always amazing and they’re always live. It can be 5-500 people at an event and if an artist rocks the crowd they’re up front with their hands up dancing.
Kara Juélz: My favorite place by far has been Atlanta. They always show love.
7. Lowe: What’s next for planeHOUSE after this “Bout It” release?
Bzy: Kara Juélz and my own solo projects, visuals, a few collaborations, new apparel and merchandising with the brand and hitting the road. Just going to continue to push!
Kara Juélz: Personal projects! Be very ready.
Visit: http://www.planeHOUSEco.com for more from Bzy x Kara Juélz !